Sunday, March 21, 2010

DOVE GIRLZ

6 women with different perspectives (ME, Bronwen, Natalie, Helen, Jordana, Kali) - 1 Dove campaign for REAL beauty…

Click on these ladies names for more insight on Dove's Camapign for Real Beauty



Marilyn Monroe is MY definition of real beauty. But that is in my eyes.
Marilyn Monroe, it doesn’t get any more stunning than that.


Others think that Queen Latifa is the definition of real beauty.



Some women think that Michelle Obama embodies beauty and intelligence.



The Dove campaign for real beauty reminds us of this. We are all beautiful in our own ways. Some may think that Michelle Obama is beautiful for her grace and good looks but that is not the same for everyone else.

This should be the same when we think about ourselves.

This campaign reached many people because of the realness of it all. Young women are self conscious and self-aware. Constantly comparing and judging themselves and their appearances.

This campaign’s hook is that it is something new, real, and has human interest.

A Facebook site is used in their social media campaign. It was difficult to find the page made by Dove because there are a plethora of fan pages and group pages dedicated to the campaign made by people other than Dove.

In the end I found the official Dove page on Facebook. It seemed pretty boring; all the same things found on their website could be found on the Facebook page.

There were a lot of complaints posted on the pages wall about products being discontinued. Not a lot of focus was on the campaign for real beauty. It was disappointing.

It seems as though Dove has not come up with any new promotions or ideas to keep this campaign thriving.

Their presence on Facebook is weak and not influential or impactful.

I use Dove products, I loved their video about the airbrushing and magazine covers. It would be nice to see them continue with this great campaign with more innovative ideas.

Check out the video:

Saturday, March 13, 2010

STAY GOLD: RIP Corey Haim

This blog posting is dedicated to the actor Corey Haim, who sadly passed away earlier this week. 
I have 2 older sisters who were teenagers in the 80's, and like EVERYONE else, they had immense crushes on the sweet, sweet boy.  Posters of him covered their bedroom walls.

Corey was in films like the Lost Boys, Lucas and Licence to Drive.

Not only was he a beautiful face, but he was an actor with talent. 

One day, my sister and I met him in downtown Toronto a couple of years back.  My sister could not help but go and speak to him.  They developed a relationship and maintained a beautiful friendship as well.

It comes with great shock and saddness to hear this news about a man who was on the right track again, hopeful for the future that laid ahead of him.

Corey called my sister a couple of days before his death.  He called to tell her what was new with him and updated her about all the great things planned for this year.

I'm writing this blog because I feel as though in some places in the media he was spoken of incorrectly and did not give him justice or respect deserved, after all a fellow human being has died.

Corey Haim was a son, a brother, a friend....  We will miss you and we love you Corey!




"For now I would be lying down in peace; I would be asleep and at rest"

Monday, March 1, 2010

The Daily Jewels

It took me awhile to figure out this brand stuff and I was extremely confused.  I realized I just had to be myself, and that is when it became easy.

I want to talk about real things on the daily, be the starter of conversations that would sound something like, "Today, on The Daily Jewels I read that..."

My plan is to create a site and a symbol for myself.  I want to have a credited name online, and create ONE place where people read about a list of 10 important things that happened today!

Check out this SlideShare Presentation: