Click on these ladies names for more insight on Dove's Camapign for Real Beauty
Marilyn Monroe is MY definition of real beauty. But that is in my eyes.
Marilyn Monroe, it doesn’t get any more stunning than that.
Others think that Queen Latifa is the definition of real beauty.
Some women think that Michelle Obama embodies beauty and intelligence.
The Dove campaign for real beauty reminds us of this. We are all beautiful in our own ways. Some may think that Michelle Obama is beautiful for her grace and good looks but that is not the same for everyone else.
This should be the same when we think about ourselves.
This campaign reached many people because of the realness of it all. Young women are self conscious and self-aware. Constantly comparing and judging themselves and their appearances.
This campaign’s hook is that it is something new, real, and has human interest.
A Facebook site is used in their social media campaign. It was difficult to find the page made by Dove because there are a plethora of fan pages and group pages dedicated to the campaign made by people other than Dove.
In the end I found the official Dove page on Facebook. It seemed pretty boring; all the same things found on their website could be found on the Facebook page.
There were a lot of complaints posted on the pages wall about products being discontinued. Not a lot of focus was on the campaign for real beauty. It was disappointing.
It seems as though Dove has not come up with any new promotions or ideas to keep this campaign thriving.
Their presence on Facebook is weak and not influential or impactful.
I use Dove products, I loved their video about the airbrushing and magazine covers. It would be nice to see them continue with this great campaign with more innovative ideas.
This blog posting is dedicated to the actor Corey Haim, who sadly passed away earlier this week.
I have 2 older sisters who were teenagers in the 80's, and like EVERYONE else, they had immense crushes on the sweet, sweet boy. Posters of him covered their bedroom walls.
Not only was he a beautiful face, but he was an actor with talent.
One day, my sister and I met him in downtown Toronto a couple of years back. My sister could not help but go and speak to him. They developed a relationship and maintained a beautiful friendship as well.
It comes with great shock and saddness to hear this news about a man who was on the right track again, hopeful for the future that laid ahead of him.
Corey called my sister a couple of days before his death. He called to tell her what was new with him and updated her about all the great things planned for this year.
I'm writing this blog because I feel as though in some places in the media he was spoken of incorrectly and did not give him justice or respect deserved, after all a fellow human being has died.
Corey Haim was a son, a brother, a friend.... We will miss you and we love you Corey!
"For now I would be lying down in peace; I would be asleep and at rest"
It took me awhile to figure out this brand stuff and I was extremely confused. I realized I just had to be myself, and that is when it became easy.
I want to talk about real things on the daily, be the starter of conversations that would sound something like, "Today, on The Daily Jewels I read that..."
My plan is to create a site and a symbol for myself. I want to have a credited name online, and create ONE place where people read about a list of 10 important things that happened today!
Julie Ibrahim
1234 SOCIAL MEDIA ST.
SMOJOE, ON
T3G 123
OBJECTIVE: To demonstrate who I am through various popular social media platforms. To represent myself to the best of my ability, ensuring to always be authentic and real. To connect to others. To tell my story. To engage in great things. To make differences.
- update my statuses with information about myself & random things that are important to me
- RT when necessary, and important
- tagging & commenting to others' posts
- following people & updating myself with their thoughts and wise words
- widget add-er
- allowing people to connect and contact me
- writing interesting blog posts that reflect me
- engaging audiences & discussions
- great at writing mission statements
- expert at embedding videos and links
- expert at tagging
- awesome at creating headlines
- widget add-er
- professional status updater
- able to navigate through all of facebook's applications
- able to add links and videos to profile
- professional photo commentator
- able to upload photos
- expert at creating buzz via facebook
- expert at creating groups & events
- widget add-er
- professional CRTL + ENTER button pusher (to send messages)
- professional font and background colour changer
Above is my social media evolution resume, it indicates the most recent social media platforms that I am using to the oldest ones I have used.
Using social media tools to get your brand out there and bringing out YOU is vital in the PR field. It is a method for people to get to know you better and assess your credibility and your presence online.
Blogging is truly a phenomenon, it is a form of story- telling. I am telling you my story right now. Anyone can read about my passions.
I am giving everyone an opportunity to truly see sides of me that I want them too see.
Being available, searchable and interactive are a crucial aspect of a great blog.
I feel like a semi-expert now, I feel involved, I feel proud that I have learned ways to show myself to the world, and I have the control of the messages displayed, the rest is left to interpretations and discussion.
It is all about my words, my pictures, my profiles that exhibit ME!
I am semi- new to social media. I want to make differences. I want to use social platforms for the better good of the world. I believe that if there is a will there is a way.
What I've learned this far is that social media has endless possibilities. If used properly it can really enhance your online presence.
You have the power and you are the expert of you. It is a matter of how you use these tools to present you.
I have so much to learn. I am not ready to narrow down who I am yet, it is definitely a continuous journey.
I do know that I am excited, and open minded. I like to think of myself as authentic and real.
I am still bewildered by the connections one can make through social media sites.
You can effect people from far and wide, or connect with someone who lives really close to you that you never knew existed.
We are all figuring out who we are, check out my fellow colleagues blog on this very same issue. He put me on the spot and asked me a basic question. WHAT IS YOUR PERSONAL BRAND?
Building relationships and your social capital is essential for PR. What I am doing now, is taking one step at a time, constantly focusing on who I am, how I present myself, and learning the tools and applications that can bring this to life.
Powering offline action. Using the power of online to get teens to do good stuff offline.
It is uplifting to find a website dedicated to searching for causes that matter to you, which also gives you a list of many different ways to actively help and participate that fits your lifestyle.
Not only is social media a tool for corporate business purposes, it is also a vehicle to enable individuals to involve themselves in social changes.
It is so simple. It is so easy to use. More importantly it really is easy to be active because they tell you endless ways to do so.
The tribute was performed in 3-D. The background screens where filled with images of the earth and nature. Each artist brought a distinct sound to the song. The 3-D effects wowed the audience, but a greater message was evident.
Jackson’s concern for the environment and humanity is prevalent in his music. What an appropriate song considering the state of our planet.
Jackson’s children accepted his Lifetime Achievement Award. They walked onto the stage in typical Jackson attire.
Both children wore matching black jackets and pants, white collared shirts and red ribbons across their arms. They spoke kindly of their father. Immense gratitude was given to the fans for their continued love and support.
Drama and controversy constantly surrounded him. His music and talent surpassed all of this. Like his children said, his music always had one focus: love.
This tribute was magical. The strength and magnitude of the artists’ voices reinforced the strength of the song's meaning.
Michael Jackson’s DVD THIS IS ITwas released on January 26. From a PR perspective the timing was ideal.
After saying that, I still believe that the message of this song, combined with the prominent artists’ contributions, made for a memorable performance.
I decided to focus on the cool, fun and, useful parts of Twitter.
**F.Y.I**
The review of this social application is coming from ME, an individual who has never used Twitter before, a Twitter virgin (so to speak), a newbie, a beginner. I must say I was not toooooo keen on becoming a “tweeter” at first but I have now come to the realization of it's greatness.
Firstly, Twitter is super easy to sign up for. The instructions DO NOT ask for your blood type and your social insurance number hahaha!
Basic info is required and privacy settings are stated straight forward.
1. You either choose to have your “tweets” protected OR
2. You don’t.....
Secondly, Twitter is super fast. It is instantaneous much like any other social media application. You simply sign into your account and post whatever your heart desires. Underneath your personal rant, there is a page dedicated to all the individuals you follow and their latest “tweets”. It is easy to keep up with what others are saying.
Aesthetically Twitter, it is not too pleasing. I kind of think it is better that way. Basic colours and design are enough because Twitter has a basic purpose; to form relationships with people. It is used as a tool to connect and communicate.
With Twitter you have the power to create an image for yourself. You must however, do that in a 140 characters or less so, there is a need for some creativity. Ultimately your post reflects upon you.
Twitter is a free service created by Evan Williams, Jack Dorsey, and Biz Stone.
Checkout this brief article about it. It is an interview with Evan Williams answering some cool questions.
I've posted up a more personal touch to my review, here I am speaking more candidly about Twitter!
Twitter is easy to use and on top of that it is sooooooooo easy to maintain. You can tweet online, through text, or instant message.
My fellow colleague Nadine tackled the flip-side. Take a click on Nadine to see why it is NOT sooooo cool to be on Twitter.
ONE MORE THING: IN a 140 characters or less tell me what is on your mind this very second...
